First of all, we know what it can be like working in business. Too much work to do and not enough people to do it. This is especially true with low margins, dealing with significant change, declining profits or trying to grow by pedalling faster. The business case for hiring marketing consultants may seem difficult.
Deciding to hire new talent in a small and/or owner-managed business is a huge decision, adding to monthly costs and reducing profit to reinvest or take out.
‘Fit’ is key and hiring the wrong person can have disastrous consequences or unfilled potential and disappointment. The accountant who got the books wrong, the salesperson committing to something you can’t deliver, the marketer who spent the marketing budget on paid search, the senior manager who made mediocre hires etc.
SMEs do not always have the muscle or brand awareness to afford and attract the best talent. We all imagine that Google and Tesla have no trouble attracting talent – they are in the news and impact our daily lives. Jane Smith Services or Pete Tong Accident Claims may be fictitious, but SMEs have little presence on the employment market. So what can you do and do you have to commit to a permanent member of staff?
Read on to discover how a marketing consultant can be a valuable addition to your team.
Why it pays to hire marketing consultants
Many think consultants are expensive or superfluous to day-to-day business but that misses the point entirely.
According to Raconteur , smaller businesses and startups are showing increased interest in outsourcing in-house functions. Consultants can play a role in this or provide the services themselves. Think Beyond has expertise in marketing and business to help accelerate marketing via consultancy. The value a seasoned expert can bring, even for a brief project, may easily outweigh the cost.
If you are looking to hire a Head of Marketing or Marketing Director, it could cost £80k+ in Manchester and Cheshire. This is a substantial investment and a gamble they have the required skill and knowledge to deliver growth and spend your marketing budget wisely. Allocating overheads, including onboarding, IT equipment, mobile phones and benefits, you need £100k+ with no guarantee of return.
According to Consultancy UK , “smaller firms typically specialise and have strengths in specific areas and naturally collaborate with other firms where there is a shared need. In such relationships, there are mutual dependencies and relationships built on trust, whereby all parties are, collaboratively, focused on performing in the best interests of the client.” We couldn’t have said it better ourselves.
The business case for a consultant
Take the scenario above, hiring a senior marketer could cost you £8k per month.
The big plus of permanent staff is the person will be around every day, all year round. But what if you need someone to set a digital marketing strategy, implement marketing automation or provide marketing training courses? These are mostly short to medium term projects that may not require that level of investment. A marketing consultant can be the flexible solution to your business need.
Similarly, if you are hiring strategic support to refresh your business plan, set a marketing strategy with a clear marketing plan or ensure value for money from marketing, a small marketing consultancy could be just the ticket. Think Beyond works with many organisations and benefits from a wide-ranging perspective to increase lead generation.
What about marketing agencies?
Some firms partner with a number of marketing agencies due to little in-house digital or marketing expertise.
Monthly retainers and low visibility may mean that your business is not maximising inbound marketing return on investment. Do you have in-house expertise to manage SEO, PPC, web development, affiliate marketing, social media, content etc? If you are spending £100k to £1m on marketing per annum, you can’t afford to leave results to chance and that’s where a qualified marketing consultant can help.
Think Beyond and the personal touch
Expertise, flexible terms and a proven ROI are just three reasons why a Think Beyond marketing consultant makes sense. Large consultancy firms are impersonal, expensive and offer solutions for big business. Choose a small, friendly and local firm to support you. You can have confidence knowing you are speaking to a CIM Chartered Marketer.
Our marketing gurus consult on all aspects of business performance. We are driven by a singular aim to accelerate your marketing potential. Why not take a few minutes to read more on why you need a consultant.