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The key marketing trends for 2021 to start planning for now in B2B and B2C are: innovation digital experiences growth from partnerships These are just
Why you need a brand audit as we exit the crisis is clear. Wouldn’t you like to protect your brand value and increase your customer
The importance of branding cannot be underestimated. Despite a data gap, many brands are using neurobranding to win. Neuroscience is fast becoming an increasingly important
Customer advocacy has been proven to increase marketing efficacy by 54%. As a result, brands who invest in customer advocacy marketing programmes see an average
Why what a customer experiences impacts marketing Firstly, you may be wondering what we are doing writing about customer experience. It can be expensive for
Why accountants must make marketing a business priority Accountants are facing a triple dilemma in the marketing stakes. Firstly, the traditional model of a lifelong