Digital Marketing Strategy
46% of brands don’t have a digital strategy
Digital marketing strategy sets you apart from your competition online. Don’t become a statistic with nearly half of brands not having digital strategies. Without your digital marketing plan, how do you know what activities are working and not working? Without digital KPIs to measure against, how do you know if your performance is poor, good or exceptional? We can support your online advertising activities to reach your digital goals.
Benefits of digital marketing
Benefits of digital marketing are vast. From a global shop window to local search champion, digital marketing gives you a wide reach and a large audience for your products and services. Like all marketing channels, digital marketing channels demand planning, effort and time or money invested. Maximise your online marketing results with us.
Frequently asked questions
Read our frequently asked questions to deep-dive into online strategy.
A digital marketing strategy is the marketing logic by which your digital marketing goals will be achieved.
To create a digital marketing strategy, you first need to identify your buyer personas and value proposition, as with a marketing strategy. Your digital marketing goals will require digital marketing activities and spend as part of your digital marketing plan.
You need a digital marketing strategy to maximise the opportunities for audience, engagement and sales through digital marketing channels.
The most effective digital marketing strategies involve careful segmentation, targeting and positioning via digital marketing channels. The latest strategies include increased use of video marketing content, voice search and micro-influencers.
Make digital come alive with a new online strategy.
The thought cloud…
Why what a customer experiences impacts marketing Firstly, you may be wondering what we are doing writing about customer experience. It can be expensive for