Pay-Per-Click & Display Advertising
Make sure customers find you more easily by placing pay per click ads in search results and display advertising on relevant websites.
Our Pay-Per-Click advertising using Google AdWords and Microsoft Advertising so you reach your customers through search. Search engine ads, also known as PPC or Cost-to-Click (CTC), power your business to the top of the search engine results for the keywords your customers care about. Paid search is also a great way to get quick advertising results and reach the audience you want to target to bring visitors to your website.
In summary, PPC puts you at the top of search results with simple, clickable text ads.
Display Advertising pays to be seen
Display Advertising pays when customers are exposed to banners, text and video on websites, social channels and mobile apps. Online display advertising increases brand awareness and reach and our native advertising solutions mean they look great on any device. Google Ads uses a display network to get your ads in front of a larger audience than ever before. In fact, the display network reaches over 2m websites and over 650k apps.
Ultimately, display ads convert more and also cost less per click on average than text ads.
Frequently Asked Questions (FAQ)
Paid search ads get results, fast. Other search strategies take time and competition is fierce so paid advertising helps small to large businesses cut to the chase with quick results for keyword terms.
Display advertising is used to increase reach and brand awareness by repeatedly exposing certain audiences to your brand identity and messaging. The Google Display Network is a group of websites and platforms to share ads such as Gmail and Android mobile apps.
Paying per click is a performance-related marketing activity so that you only pay for clicks and not views of your ad. Many websites sell static positions, sponsored content and directories so you pay even if nobody clicks on your advert.
PPC or pay-per-click can help you be seen in search engine results when your website is new, has little content or has a lot of competition. PPC is effective because you only pay when your results are clicked so the right paid search strategy is a cost-effective way to advertise online.
The types of display advertising include remarketing, contextual targeting, website targeting, interest targeting and demographic targeting. The formats include online banners, text and video plus flash, audio and pop-ups.
Display ads have a lower CPC than text ads on average and a higher click-through rate (CTR). Display ads with native advertising options also see greater traction on mobile devices and tablets where the focus is on touchscreens.
Get pay-per-click for your paid search ads to your target audience.
The thought cloud…
On Thursday 22nd October, the Alderley Edge business and networking event “Club 90”, held the third virtual event of the year. Diversity and inclusive leadership
Online advertising is here to stay because: Google and Microsoft process 4bn searches per day Facebook and Instagram have over 3bn users YouTube has over
Predictive marketing is a booming industry. With more home-working, less data with GDPR (or other data protection) and longer buyer journeys it makes perfect sense.