Pay-Per-Click & Display Advertising
Pay-Per-Click advertising using Google AdWords and Microsoft Advertising helps you reach your customers through search. Search engine ads, also known as PPC or Cost-to-Click (CTC), power your business to the top of the search engine results for the keywords your customers care about.
Display Advertising pays to be seen
Display Advertising pays when customers are exposed to banners, text and video on websites, social channels and mobile apps. Online display advertising increases brand awareness and reach and our native advertising solutions mean they look great on any device.
Frequently asked questions
Read our frequently asked questions to find out more about pay-per-click & display advertising.
Paid ads get results, fast. Other search strategies take time and competition is fierce so paid advertising helps small to large businesses cut to the chase with quick results for keyword terms.
Display advertising is used to increase reach and brand awareness by repeatedly exposing certain audiences to your brand identity and messaging. The Google Display Network is a group of websites and platforms to share ads such as Gmail and Android mobile apps.
PPC or pay-per-click can help you be seen in search engine results when your website is new, has little content or has a lot of competition. PPC is effective because you only pay when your results are clicked so the right paid search strategy is a cost-effective way to advertise online.
The types of display advertising include remarketing, contextual targeting, website targeting, interest targeting and demographic targeting. The formats include online banners, text and video plus flash, audio and pop-ups.
Internet advertising is big business so make sure your partner knows how to get bang for buck.
The thought cloud…
Customer advocacy has been proven to increase marketing efficacy by 54%. As a result, brands who invest in customer advocacy marketing programmes see an average