Content marketing and USP
Content planning makes written, audible and visual content come to life. Ensure your content matches your strategy and supports your plan. Deploy content to move your prospects along the marketing funnel, personalise your marketing and increase engagement with your brand. We support you with high-quality copywriting, design and publishing to underpin your plans. Ensure your communications drive the right behaviour and reinforce your unique selling points.
Website content is crucial to the usefulness of your website, improving search traffic and to support inbound leads via landing pages and downloadable content. We not only support you with planning, we can even help you create compelling, tailored marketing content for your target personas. Regular articles, blogs and case studies help increase engagement.
Frequently asked questions
Read our frequently asked questions to find out why effective content is a must-have.
Content strategy is the planning, creation and application of marketing content across marketing channels.
A content marketing strategy makes your marketing content support your marketing goals. All content creation needs a purpose and a strategy increases the effectiveness of your work.
An online content strategy involves planning, creating and sharing relevant, compelling and engaging content. In particular, online content needs to be tailored to the marketing channel and audience for which it will be used.
A social media content strategy uses short, attention-grabbing and highly engaging content to attract followers and keep them interested and bought into your brand and products or services. For example, a company selling eco-friendly clothing may post lots of short videos in nature to Instagram supporting click through to their Instagram online store.
Get your content working to support your marketing aims.
The thought cloud…
Customer advocacy has been proven to increase marketing efficacy by 54%. As a result, brands who invest in customer advocacy marketing programmes see an average