Content Strategy
Don’t just produce content for the sake of it. Make sure your content strategy aligns to your goals, value proposition, personas and funnel. Additionally, make it count with a dash of neuro-analysis.
Strategic content
Strategy and content – two words that barely convey what we mean. Ultimately, we mean aligning content to your sales and marketing goals. We mean communicating a powerful and distinctive value proposition. It also needs to reflect your target audience and personas as well as the stage of your marketing or sales and marketing funnel. However, Think Beyond goes a step further, studying the response to your content for maximum impact and ROI. For this, we deploy neuro-analysis techniques that take cues from facial expressions, eye tracking heatmaps and touch. Additionally, we design Implicit Association and Implicit Priming Tests.
Finally, it makes sense to properly invest in your content when the stakes are high. So, if you have an investor pack, tender document or high-impact BoFU content, call the experts.
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Think Beyond made innovative use of technology to introduce something new, providing insights that are valuable, actionable and already making a difference.
The power of content
Firstly, content is a major part of communicating with your audience, both internally and externally. It makes sense to follow the simple philosophy of right content, right time, right audience. So, why do so many businesses just ‘do’?
Secondly, a crucial element of content is how it communicates your brand voice, your USP, your messaging and your stage of funnel goals. With all the effort that teams put into design, copywriting, proofing and publishing, plan to make it count.
Finally, nobody really knows if their content will achieve the goals for which it was created. Much is just sent and we hope for the best. So, Think Beyond incorporates neuro-analysis techniques for when the stakes are high and ROI imperative. Imagine boosting your deal size, conversion rate AND volume of repeat purchases. It is possible – just ask us to find out.
Frequently Asked Questions (FAQ)
Content strategy is the planning, creation and application of marketing content across marketing channels.
A content marketing strategy makes your marketing content support your marketing goals. All content creation needs a purpose and a strategy increases the effectiveness of your work.
An online content strategy involves planning, creating and sharing relevant, compelling and engaging content. In particular, online content needs to be tailored to the marketing channel and audience for which it will be used.
A social media strategy uses short, attention-grabbing and highly engaging content to attract followers and keep them interested and bought into your brand and products or services. For example, a company selling eco-friendly clothing may post lots of short videos in nature to Instagram supporting click through to their Instagram online store.
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Make your content investment count with greater responses.
