Neuroscience and branding for brand management
Neuroscience and branding, also known as neurobranding, applies the field of neuroscience to your business’ brand. Neurobranding helps you to drive brand development, increase the effectiveness of campaigns and reduce the risks of a rebrand. Don’t jeopardise your reputation and brand value.
Neurobranding strategies for success
Neurobranding strategies help carve a path to brand success. Reduce the risk of a marketing action that harms your brand value and make sure your brand is optimised for success. We have access to doctors in neuroscience applied to brands to de-risk a rebrand or boost the results of your campaigns.
Frequently asked questions
Read our frequently asked questions to empower your brand with neuroscience and branding.
Neuroscience of branding applies cognitive neuroscience to your brand strategy. It uses a combination of neuroscience research and neurobranding experiments to measure responses to a brand and campaigns.
Neuroscience and branding is important because it helps protect brand value and safeguards brands against embarrassing campaigns or a fall in sales following a rebrand.
Neurobranding builds a brand by guiding how you position and communicate your brand and increasing positive association with it.
Brand and brain work together and cause a reaction to branding that you hope is good. The valence of the reaction is measurable and emotional response is categorised to show how it made you feel.
Power on with a brand strategy that deepens customer engagement and protects your brand value.
The thought cloud…
Customer advocacy has been proven to increase marketing efficacy by 54%. As a result, brands who invest in customer advocacy marketing programmes see an average