Graphics and the written word are useful content but video marketing is growing in popularity with higher engagement and informational value.
Video content is so effective
Firstly, video marketing is so effective at stimulating the senses to engage prospects like never before. Video content is easy to digest versus reading a case study or reading product pages online. You can see and hear what a product or service does rather than just reading about it. Video gets higher engagement and screen time on social media than static posts. Make sure video content is part of your content plan.
In summary, video is a crucial element of your story, doing some of the legwork for you so that you gain followers, sign ups and more sales.
Powerful video marketing
Use promotional videos, video guides, review videos and even customer interviews to showcase your offerings. Let us help you build a video content plan and design a social video plan to engage your online audience and boost results. We can even help you create engaging videos, storyboards and informative animated videos. Animation is a great alternative for cost-effective, compelling and clear messaging so your story is sold succinctly.
In summary, wherever your videos will display we have a solution for you so your content engages and excites.
Frequently Asked Questions (FAQ)
Video marketing is the use of video for promotions and campaigns and 13% of all internet traffic will be video by 2021.
The benefits of video marketing include higher engagement for conversion, more click through on e-mail campaigns, search engines like video content and it builds trust in your brand faster. 92% of marketers using video believe it is crucial to their strategy, more than any other activity.
Video is crucial to a content plan because video consumption is increasing and engagement is much higher than other content. Send people to your digital shop, show them how your business supports them or boost followers now for campaigns later. In summary, increase clicks and make sales conversations easier.
There are many types of video marketing. Some examples include promotional videos, training content, product showcases, brand value videos, review videos, animated ‘how-to’ videos, influencer video advertising and social media video blogs.
Video marketing strategies that are most effective engage the most senses and generate positive emotions for your brand and products or services. A clear message and on-brand design, targeted at the right audience at the right time will boost the success of your video content.
For how-to guides, informational videos, business marketing and presentations, animation is a great option. Ultimately, it is often cheaper and easier to produce and the message is much clearer than busy video distractions so you get your point across.
Now you know the impact, make video part of your site and content.
The thought cloud…
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