Customer Marketing & Experience
Make your customers feel special and keep them coming back with our customer marketing and customer experience programmes.
Firstly, acquiring new business is costly. We go beyond acquisition to identify and position new propositions to existing customers, promote retention and create advocates.
33% of marketers say customer marketing is key to hit their goals over the next 3 years.
Make a smart investment in existing customers, deepening engagement, relationship and loyalty. Our customer marketing framework, combined with a laser-like focus on a market of one, increases wallet share and customer lifetime value.
Leaders in customer experience outperform by 80%.
Leave the best possible impression with a customer at every touch point with your business. Give customers a positive, lasting impression so that they not only return to you to get what they need, they advocate for your brand to others.
Customer journey mapping helps you to map every interaction a customer experiences. When combined with neuroexperience, you have a technique to scientifically measure the emotional response to every interaction.
Customer Marketing Strategy
Marketing that gets results without causing frustration. Deepen relationships and engage your existing customers so that they buy complimentary products and services. We can show you best practices in customer to customer marketing that convert customers into advocates for your brand.
Identify advocates, loyal customers and those at risk of leaving to competitors and create compelling campaigns. Ultimately, it helps you reap the long-term rewards..
Customer First Experiences
Surprise and delight your customers with experiences that go above and beyond. Learn how to leverage loyalty to increase average spend and create an inspiring lifestyle that your customers live their lives in. Make experiences that last, are shared and improve lives.
Our experts in neuroexperience take you a level beyond with academic research into emotional triggers or use real-life customer responses to your experience. Wow and delight!
Frequently Asked Questions (FAQ)
Customer marketing focuses beyond the acquisition of customers and develops engagement, increases customer retention and opportunities for cross-sell and upsell.
Acquiring new business can be costly, especially if you have a large customer base or a large range of products and services. Marketing to existing customers can lead to greater return on investment.
Segment your customer base and find those groups of customers that are of the highest value to your business. Create compelling campaigns and offers to build loyalty and advocacy.
Techniques such as customer to customer marketing, customer journey mapping and neuroexperience are ways that marketing can enhance the customer experience.
Customer satisfaction can be measured in a variety of ways from Trustpilot to Net Promoter Score. Customer advocacy programmes seek to increase focus on what is best for your customers.
Every time a customer uses a product, service or communicates with you, they learn something about you. A poor experience can create detractors and lost business whereas a good experience creates advocates that do your marketing for you.
Enhance customer experience, improve loyalty and grow wallet share.
The thought cloud…
It’s important for marketing to understand finance because: Finance signs the cheques Marketing has a discretionary budget Finance controls discretionary spend in a crisis Marketing
Find out why website refreshes pay with the right marketing advice. Yes, it may save you some marketing budget in the short term but without