Workshops for marketing success_
Strategise, develop and grow your inbound marketing with a Think Beyond workshop.
Our Think Beyond Workshops
- Marketing Workshops
- Leadership & Management Workshops
Having a documented marketing strategy has been proven to generate clear revenue benefits. Delivered to groups of up to 20, Think Beyond’s range of marketing workshops will help you and your team to quickly and effectively take control of all aspects of your inbound strategy.
In this workshop, we will cover aims and goals, target audience, competition, your USP, SWOT, channels, messaging, collaboration, budget and the resulting plan. This workshop is aimed at small business owners through to large businesses with an internal marketing function. Attendance at this workshop will equip you to write your own marketing plan and give you a strategy to grow your business, ensuring that you stay within your budget, know who is responsible for facets of the execution and when to deploy.
Research (Market, Competitors and Customers)
This workshop will help you gain accurate, actionable data-driven insights into your target audience, competitors and macroenvironment. We will help you steer your research methodology, use established strategic tools such as PESTLE and SWOT analysis and make sense of the results to drive your business forward.
Brand positioning & strategy
This workshop will help you recognise who the target market is and how you want the target market to perceive the business’s brand. A business should write its brand positioning statement before starting to market its products or services and should also formulate a brand strategy statement before creating a brand identity and marketing its’ products or services.
Be found - content marketing
This workshop will help you think about your overall goals for content marketing, who your target audience is, what content you need for each audience, who will create the content and how will it be published and how it will be found.
This workshop is about measuring marketing as it is essential to determine what has been effective, demonstrating the value added to an organisation by marketing activity. Measurement of marketing should be applied at all stages of marketing planning, helping provide clarity in relation to past, current and potential performance to enable decisions to be made, implemented and results evaluated.
Social media planning
This workshop is to help you to think about your goals for social media, your target audience and their current behaviour, what barriers are stopping them behaving as you want them to and how you will go about changing that behaviour.
Are you one of 77% of organisations who are experiencing a leadership gap? Accelerate your minternal leadership pipeline with a tailored Think Beyond leadership and management workshop. Our range of workshops include:
Management versus leadership
A workshop for aspiring leaders and those embarking upon management or who need guidance to be the best managers and get the most out of their marketing teams. Are you a leader or a manager? What type of personality makes a good leader? What kind of management style do you have? How to drive performance without fear? A good leader is not necessarily a good manager and a good manager not necessarily a strong leader.
Influencing without authority
A workshop for those who need to get their point across, want to achieve a certain outcome or gain support for their ideas. It is often said that rank or seniority are the only forms of authority but they are only part of the story. Suitable for a growing business or developed organisation with people who are new to or aspiring for marketing management positions and seek to increase their effectiveness.
Start with why
A workshop to get to the heart of what your brand represents and how it speaks to your customers. Why does your business do what it does and do your customers understand why you/your team are doing it? Businesses need to connect with their customers and communicate their purpose, what they do, their why. Grow your revenue and gain loyalty.
Managing for performance
A workshop on people management for new or aspiring marketing managers. A staggering 87% of managers wished they had more training before taking on a management role, which suggests most of us need a helping hand to get the most out of our teams. Are you comfortable with performance management techniques? Do you know what is best practice in performance reviews? How would you deal with an under-performing member of staff?
Outsourcing for success
A workshop for any marketing team that relies on a third-party agency to do the job of in-house staff. Whether you are managing, working with or engaging with a third-party provider of resource/ services, overseeing the third-party is vital to the success of your business. A ‘fire and forget’ mentality or a culture of ‘them and us’ rarely leads to success and sustained competitive advantage. Done properly, outsourcing can add value to your business through lower costs and improved service levels.
“Think Beyond has taken our company to new heights. With a combination of clever thinking and a wealth of marketing experience, both on and offline they have grown my company. Their philosophy is simple, their expertise is just what we needed.”