Soft Skills Series: The Power of Mentoring

By James Delves and Mercè Cozens

Type the word ‘mentor’ into Google and it will return over 392 million results, ranging from articles to videos, self-help guides to podcasts. Seeking a mentor to improve yourself is hugely popular today, but the idea of mentoring has existed since at least ancient Greek times, with the roots of the word linked to ‘Mentor’ son of Alcimus in the famous Greek poem Odyssey. Today, it is a term recognised the world over as someone who imparts wisdom to and shares knowledge with a less-experienced colleague.

So, what is available to the modern marketer and why should he or she consider it?

To answer this, I travelled to Cheshire to speak to Mercè Cozens, CIM mentor and founder of the Think Beyond marketing consultancy. Mercè believes in a philosophy of mentoring and developing a culture of change that empowers and drives confidence in marketers. Think Beyond offer mentorship to marketers and women in business with the ethos of giving back to the profession and spreading the benefits of mentoring across the marketing region.

The importance of soft skills, training and mentoring to the current workforce

Learning and training are very much a part of the modern employee’s career path, a point recently underlined in CIM’s recent survey of school leavers, which found that only 29% of respondents would give up training in order to land their dream job; in comparison, almost 50% would sacrifice a company car. So, clearly, for marketing professionals, there is a need to learn that runs to the heart of their career aspirations.

Having the right mentor can be hugely beneficial. Mercè believes when you combine it with best practice the taking on board the following five points the results can be positive at a personal and a business level:

  1. Take time to set realistic expectations with your mentor from the very beginning – it will avoid disappointment or a feeling of underachievement
  2. Take a genuine interest in your mentor as a person – as they will in you. Some mentor – mentee relationships last years and are close
  3. Be forthcoming about mistakes you’ve made. A mentor can’t help you properly if you don’t tell them the full picture
  4. Celebrate your achievements with your mentor. It shouldn’t just be about issues or challenges you face
  5. Aim for the long-term, as well as dealing with immediate challenges.

Giving back is as rewarding as receiving

Think Beyond founder Mercè puts it best during our chat by stating: “I am delighted to give back to the marketing community and help empower fellow marketers through the CIM mentoring scheme. Partnership and collaboration are central to our philosophy at Think Beyond. As a team, we are passionate about business growth and supporting marketing talent.”

Accelerating your career

Mercè and her team are part of The Chartered Institute of Marketing’s comprehensive mentoring scheme designed to match aspiring and developing professionals to the experience and knowledge of a mentor that will suit them best. All CIM mentors are experienced and specialised marketers. Our mentors vary from management level through to CEOs and directors – they are available to provide guidance on upcoming campaigns as well as career progression advice.

Why not start today?

Interested, want to learn more or become involved in CIM’s mentoring scheme? Simply access the mentoring platform through your MyCIM and follow the simple instructions.

To find our more and for an extended version of this article click here:
For information on CIM mentoring click here.

About Think Beyond marketing consultancy

Think Beyond is a marketing management consultancy operating in Wilmslow and Alderley Edge in Cheshire, with a focus on marketing strategy and planning. Utilising the science of marketing to grow sales and increase ROI, Think Beyond partners with you to accelerate your potential. Think Beyond’s five key service pillars are: Business consultancy and workshop training courses, digital strategy, marketing automation, inbound marketing and improving sales.

You can click here to read about our support for women in business and further mentoring here.

If you would like to discuss your business needs with one of our Chartered Marketers, you can call us on 01625 682110, email or complete our quick contact form.

You can read our five-star reviews from our happy customers by viewing our testimonials page here.

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