Last night, Think Beyond founder Mercè Cozens presented ‘Successful Account Based Marketing’ at the FSB Network Altrincham.
Shaping business futures with the Federation of Small Businesses
Taking to the stage at the Altspace Co-working office, Chartered Marketer Mercè delved into the what, why and how behind successful account based marketing. FSB attendees enjoyed a theme of support for business growth.
Attended by FSB members and non-members from across the North West, the evening also featured informal networking. The high-quality face-to-face networking provided great opportunities, the chance to make new contacts and share business information in a relaxed setting.
Account based marketing support for North West businesses
Event host from the Federation of Small Businesses, Simon Edmondson, said, “Many thanks to all who attended the FSB Network Altrincham event and special thanks to Mercè at Think Beyond for her insights into successful account based marketing.”
“It was my pleasure to present,” commented Mercè.
“Account based marketing continues to grow in popularity with 60% of B2B companies said to be increasing their spend in this area. Get it right and ABM can help to increase your average deal size, provide a high ROI and drive further revenue opportunities via upsell and cross sell.
“As a marketing consultancy agency, Think Beyond regularly helps businesses to both create and implement an account based marketing strategy.”
FSB Network Altrincham attendees praised Mercè’s enthusiastic delivery and her no-nonsense approach to the topic.
“I really enjoyed the real-world examples of ABM in practice,” remarked one audience member.
“I cannot wait to try some of her practical advice,” commented another.
Didn’t make it to last night’s event? Check out Think Beyond’s calendar of upcoming networking and marketing training events.
The FSB Network and Think Beyond
The Federation of Small Businesses is committed to helping smaller businesses achieve their ambitions. The FSB offers members a number of vital services such as financial advice, business support and a powerful voice in government. Members and non-members are welcome to connect and grow at the many FSB networking events run throughout the year.
Think Beyond is a marketing consultancy agency that shares in the FSB’s commitment to business growth. From their offices in Wilmslow and Alderley Edge, Cheshire, Think Beyond’s expert team of marketers accelerate marketing potential through six key services. These are marketing consultancy, digital marketing, lead generation, inbound marketing, marketing automation and marketing training.
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