Choosing a marketing professional for your B2B business
Marketing is the engine room of any business; delivering leads, converting prospects and driving revenue. With over two thirds of B2B businesses currently outsourcing some or all of their marketing requirements , hiring the right digital, inbound, social or strategic professional is vital if you want to fuel your business fire. A Chartered Marketer offers several distinct business advantages. As highly skilled professionals committed to best practice and innovation, CIM qualified individuals can take your business further. Faster.
If you are considering hiring a marketing professional, evaluating agencies or looking at existing outsourcing relationships, read below to find out exactly what a Chartered Marketer is and how your business can benefit from employing a CIM qualified expert such as Think Beyond founder, Mercè Cozens.
If you’d like to speak with a Chartered Marketer direct, call Think Beyond 01625 682110 for a no obligation chat.
What is a Chartered Marketer?
As defined by the Chartered Institute of Marketing, Chartered Marketer status “recognises those marketers achieving the highest level in our [the marketing] profession .”
Achieved via a combination of experience and qualifications, the award is the “mark of an up-to-date, experienced and qualified marketing professional .”
Worldwide, there are currently 3,000 individuals with Chartered Marketer status.
The advantages of partnering with a CIM accredited professional
With real-life, hands on experience in their trade and always up-to-date knowledge of marketing trends, Chartered Marketers can offer your business a clear competitive advantage.
Yes, a degree graduate may be educated to a comparable level but to be a Chartered Marketer means to keep up to date with the latest marketing innovations. Assessment for the CIM qualification depends upon constant CPD (continuous professional development) ensuring that an individual is always aware of industry trends.
This commitment to innovation can prove vital in certain fields such as digital marketing where the pace of change is rapid.
CIM qualified marketing consultants can also provide vital strategic support to a business that cannot be found by outsourcing marketing tasks to a specialist agency alone. Whilst employing an SEO (search engine optimisation), PPC (pay per click) or social marketing agency may satisfy that those tasks are “done”, if there is no clear focus linking this activity to your wider business goals, the results are likely to fall short and could ultimately prove costly in terms of both revenue and time. With the average cost of retaining a marketing agency in Cheshire ranging between £1,200 – £5000 a month, annually this could add up to a £60,000 investment.
By first partnering with a marketing consultant, businesses can avoid unnecessary economic leakage. A qualified consultant will work with your senior team to audit your current performance and develop a comprehensive marketing strategy that offers the best ROI.
The strategic insights generated by a consultant may even determine that marketing requirements can be fulfilled by restructuring internal teams or via automated technologies at a lower cost than outsourcing to an agency on a retainer basis.
How the chartered marketers at Think Beyond can help you
With more and more businesses choosing to outsource their marketing requirements, the question becomes, “Who to hire?”. The list of candidates can seem daunting with agencies, graduates and freelancers all vying for the same position or contract.
Why hire a Chartered Marketer? Perhaps the best answer is can you afford not to? Chartered Marketers are highly skilled and experienced professionals with their finger firmly on the marketing pulse. Able to also strategically support your business, working with a CIM qualified marketing consultant can go beyond mere fulfillment of a specific task or function. This is marketing outsourcing that delivers real, workable business insights that help to protect your bottom line.
At Think Beyond, our qualified consultants and Chartered Marketers deliver bespoke marketing solutions to businesses in the North West and throughout the UK. Always working with and alongside your team, Think Beyond have a simple aim: to accelerate your business potential.
You can also book a free one hour initial consultation with a Think Beyond strategist by submitting your contact details online.
Full details of the range of Think Beyond services can be found by clicking here.