If you are launching a big marketing campaign you want it to get results so boost your chances with neuroscience and marketing.
Neuroscience marketing works
Neuroscience and marketing, also known as neuromarketing or consumer neuroscience, helps to fine tune marketing messages to your target audience for successful campaigns. Neuromarketing is not taught on marketing courses and we have trained doctors in neuroscience applied to marketing. Neuroscience helps to overcome bias in traditional marketing research methods so your campaigns are more successful. Bias is a key failure in market research, focus groups and surveys so use science to virtually eliminate guesswork.
In summary, before you launch a big campaign with high stakes, measure how it makes people feel so it really zings.
Will it work or won't it?
Whatever marketing campaigns you are creating, how do you know if they will work? We like the creative, the designers are experts and we love the concept. Will it work or won’t it? This is classic dichotomy between what we (read ‘I’) like, based on our own biases, and what emotional response it will cause.
Ultimately, if you love the image of the bunny in cool shades, do you know for sure that it will help you sell your product? Neuromarketing helps you research and measure that to give you the insight. In conclusion, it helps reduce “or won’t it?”.
Neuromarketing in advertising
Neuromarketing in advertising is especially strong at reducing the risk of failed advertising campaigns and increasing return on investment (ROI). Imagine the advertising budget saved or extra revenue earned because you know that your campaign will work before you launch it publicly. Furthermore, consider the positive effect on your career when your campaigns fly.
Ultimately, create memorable, emotive and engaging ad campaigns so you see the results you want to see. Don’t gamble your precious marketing funds on an untested campaign so call us first and boost your chances of success.
Frequently Asked Questions (FAQ)
Neuromarketing is the growing field of neuroscience applied to marketing and it helps you to understand how people think, feel and react when exposed to your marketing and advertising.
A neuromarketing experiment costs as much or as little as you want and can range from an offline neuromarketing study to online neuromarketing research with people. The cost of an experiment varies by the number of people, the equipment used, the location and cultures and number of stimuli.
When you spend money on advertising you want customers to buy your products or services. Creating a positive emotional response is proven to increase the likelihood of engaging and memorable campaigns that sell. In summary, let’s not leave ad success to ‘gut feel’ or biased survey results.
Neuroscience in marketing is mainly used to test the success of product and service launches, the return from an advertising campaign and user experience of a website. Assess the benefit as part of a business case for an advertising campaign, investment in a new website or effectiveness of spend on a marketing channel over a period of time.
Neuroscience influences buying decisions by using data on the brain’s response to advertising. Using a combination of neuroscience research and neuromarketing experiments, it helps you to predict and to see how prospects are likely to react to your ad campaigns.
Neuroscience reduces advertising risk by measuring the emotional valence of reactions to your advertising campaigns before launch. Ultimately, avoid embarrassing ads gone wrong or ads with little return so your ad spend is invested for success.
Make your next ad memorable and successful with neuromarketing.
The thought cloud…
Here are 5 places where you can go to get consumer marketing research: Google search – Check what is available for free thinkwithgoogle.com – Articles
So, what’s new in the world of neuroscience? On the plus side, more B2C brands are waking up to the ability to pre-qualify campaigns prior