Our philosophy - marketing change

We leverage the science of marketing, therefore increasing sales and return on investment. Our philosophy is to generate professional marketing change.

Inspire marketing change and work with us

Think Beyond strives to achieve excellence in all it does. Think Beyond’s mission statement is to partner with you to help you think differently, accelerating your potential. Our philosophy of partnership, combined with the science of marketing, delivers a measured increase in marketing return on investment (ROI).

Think Beyond’s ethos is inspired by philosophy and Plato’s allegory of the cave, a Platonic vision and, above all, a commitment to illuminate change for the better.

Are you looking for direction with your marketing strategy, a bespoke marketing plan or a new digital strategy? We can help you realise your marketing potential, today. Do you wish for lead generation that works, a sales funnel bursting with qualified leads and lead nurturing to increase sales pipeline velocity? We can help grow your sales and assist with sales enablement. Do you need a Marketing Director at your board meetings without the huge investment? Think Beyond are here to provide marketing advice and as a result, help you grow faster.

Think Beyond’s ethos is inspired by philosophy and Plato’s allegory of the cave, a Platonic vision and, above all, a commitment to illuminate change for the better.

Greek Philosophical Roots

Have you heard of Plato’s allegory of the cave? You can read the summary below and discover what philosophy means to Think Beyond.

Firstly, Plato begins by having Socrates ask Glaucon to imagine a cave where people were imprisoned from birth. In this cave, men are bound and only able to see the wall ahead of them and no-one else. Shadows of the real world cast from a raging fire become the only reality. 

After some time, one prisoner is granted freedom and can see the real world outside of the shadows. As a result, the freed prisoner gives thanks for his blessings and enlightenment and sets forth to bring the other prisoners out into the light.

Plato’s allegory demonstrates the importance of change and so seeing things anew. This Platonic passion ultimately underpins our philosophy, partnering with you to unlock the power of marketing in your business.

Today’s business world seems like Plato’s cave

The shadows are existing business, sales and marketing strategies. These are the commonplace, accepted realities of the business environment.

By working with Think Beyond, our strategists will help you and your team to see further than the shadows on the wall. Why does it matter? Because our proven strategies deliver results and fast.

You certainly don’t have to be a prisoner – get in touch with Think Beyond and let’s work together to improve your sales and reach beyond targets. Get to your customers first due to effective inbound marketing. Increase ROI and foster loyalty, deploying effective digital strategies. We can automate your processes for efficiency while saving you money.

Are you inspired by our journey? See how we can benefit your business, with Chartered Marketers and expert consultants.

You can read more about our philosophy here.

Mercé Cozens


Founder & Chartered Marketer

About the founder

Mercè was born in Spain and moved to the UK in 2004. She is a former Marketing Director with a passion for learning, driving marketing performance and most noteworthy is her interest in philosophy. Mercè’s three core values are trust, authenticity and honesty, because without these you can’t progress. Motivation comes from developing talent, helping businesses grow and building partnerships.

As a CIM Chartered Marketer, Mercè believes in ‘professional’ marketing advice and set out to form her own consultancy to champion the cause.

Think Beyond’s ethos is inspired by philosophy and Plato’s allegory of the cave, a Platonic vision and, above all, a commitment to illuminate change for the better.

About the co-founder

Steven is a Chartered Accountant with ACCA and ex-Finance Director with nearly 20 years experience from a 50 employee SME to a 130,000 people blue-chip. Steven has worked with management teams and non-finance departments with close working alongside marketing, sales and commercial teams.

His experience includes financial services, retail, professional services, fashion, IT and telecommunications for both B2C and B2B. Steven is responsible for transformation and all finance, human resources, operational, technical, legal, procurement and customer support.


Chartered Accountant & ex-Finance Director

Proven Track Record

Mercè is a successful Chartered Marketer and former Marketing Director with a career history of developing innovative marketing strategies to grow revenue and drive profitability, which as a result led to several awards. The awards, such as employee of the year 2013, exceptional high performer 2014, award winner 2015, talent programme 2016, joined the board 2017, led to founding Think Beyond in 2018.

Whilst running a marketing department, Mercè increased marketing contribution by x3.44 without increasing marketing spend. In summary, more than 3 times the sales contribution without spending more.

Mercè’s customer-centric marketing strategies increased engagement with target audiences and improved customer advocacy, which as a result, also increased sales. At all times, Mercè is focused on results and driving revenue and ROI through lead generation, data analytics and inbound marketing, coupled with deep domain expertise in marketing automation, CRM and social media.

The Journey in business and marketing

  • Masters in Eloqua 10 and Revenue Performance Management.
  • CIM Professional Postgraduate Diploma in Marketing.
  • Masters (MSc) International Business.
  • Degree (BSc Hons) Business Studies and Marketing Management.
  • Degree (BSc Hons) in Public Management and Admin.

Inspired by the journey and want more sales, marketing that works, measured ROI and a flow of qualified leads? You can call us directly on 01625 682110. If you need Marketing Director support or a health check to assess where you are today, why not e-mail hello@think-beyond.co.uk and we will be in touch.

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