Our philosophy - marketing change

We use the science of marketing to increase sales and return on investment. We aim to generate professional marketing change.

Inspire marketing change and work with us

Think Beyond strives to achieve excellence in all it does. Our marketing mission statement is to partner with you to help you think differently, accelerating your potential.A philosophy of partnership, combined with the science of marketing, delivers a measured increase in marketing return on investment (ROI).

Our ethos is inspired by philosophy and Plato’s allegory of the cave, a Platonic vision and, above all, a commitment to illuminate change for the better.

Are you looking for direction with your marketing strategy, a bespoke marketing plan or a new digital strategy? We can help you realise your marketing potential, today. Do you wish for lead generation that works, a sales funnel bursting with qualified leads and lead nurturing to increase sales pipeline velocity? We can help grow your sales and assist with sales enablement. Do you need marketing at your board meetings without the huge investment?

Ultimately, we are here to provide marketing advice and as a result, help you grow faster.

Greek Philosophical Roots

Read the summary of Plato’s allegory of the cave below.

Firstly, Plato begins by having Socrates ask Glaucon to imagine a cave where people were imprisoned from birth. In this cave, men are bound and only see the wall ahead of them and no-one else. Shadows of the real world cast from a raging fire are their reality.

After some time, one prisoner is granted freedom and can see the real world outside of the shadows. As a result, the freed prisoner gives thanks for his blessings and enlightenment and sets forth to bring the other prisoners out into the light.

Plato’s allegory demonstrates the importance of change and so seeing things anew. This passion underpins our philosophy, partnering with you to unlock your marketing potential.

Today’s business world seems like Plato’s cave

The shadows are existing business, sales and marketing strategies. These are common, accepted realities of business.

By working with us we support innovation so clients see further than the shadows on the wall. Why does it matter? Because our proven strategies deliver results and fast.

You certainly don’t have to be a prisoner – get in touch with us and let’s work together to improve your sales. Get to your customers first due to effective inbound techniques. Increase ROI and foster loyalty with effective digital strategies.

Are you inspired? See how we support and benefit your business  with our Chartered Marketers and expert consultants.

You can read more about our philosophy here.

About the founder

Mercè is from Catalunya and moved to the UK in 2004. She is a former Marketing Director with a passion for learning, driving marketing performance and an interest in philosophy. Mercè’s three core values are trust, authenticity and honesty, because without these you can’t progress.

Her motivation comes from developing talent, businesses growth and building partnerships.

As a CIM Chartered Marketer, Mercè believes in ‘professional’ marketing advice and set out to form her own consultancy to champion the cause.

Mercé Cozens


Founder & Chartered Marketer

About the co-founder

Steven is an ex-Finance Director with nearly 20 years experience from a 50 employee SME to a 130,000 people blue-chip. Steven has worked with boards and non-finance teams, working alongside marketing, sales and commercial.

His experience includes financial services, retail, professional services, IT and telecoms for both B2C and B2B. Steven delivers transformation and all finance, human resources, operational, technical, legal, procurement and support.

His motivation comes from creating structure where there is none, delivering marketing results and new marketing technologies.



Co-founder and Consultant

Proven Track Record

Mercè is a Chartered Marketer and former Marketing Director with a career history of developing innovative marketing strategies to grow revenue and drive profitability, which led to several awards. The awards, such as employee of the year 2013, exceptional high performer 2014, award winner 2015, talent programme 2016, joined the board 2017, led to founding Think Beyond in 2018.

Whilst running a marketing department, Mercè increased marketing contribution by 344% without increasing marketing spend. In summary, more than 3 times the sales contribution without spending a penny more.

Mercè’s customer-centric marketing strategies increased engagement with target audiences and improved customer advocacy, which as a result, also increased sales. At all times, Mercè is focused on results and ROI.

The Journey in business and marketing

    • Masters in Eloqua 10 and Revenue Performance Management.
    • CIM Professional Postgraduate Diploma in Marketing.
    • Masters (MSc) International Business.
    • Degree (BSc Hons) Business Studies and Marketing Management.
    • Degree (BSc Hons) in Public Management and Admin.

Inspired by the journey and want more sales, marketing that works, measured ROI and a flow of qualified leads? You can call us directly on 01625 682110. In Summary, if you need to create, expert advice or support with a change, why not e-mail sales@think-beyond.co.uk and we will be in touch.

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