
Targeting demand units and why ABM finally reflects B2B prospects
Demand units are the new currency of B2B marketers. First it was about awareness, then about relevance. From relevance came personalisation and quality over quantity.
Where do you go to change your lead generation plans, processes and performance outcomes? Start winning more deals and grow revenue.
Adapt and change your lead generation processes when you enter new markets, launch new products, expand abroad or simply need better outcomes. We do this in several ways.
Firstly, we look at the lead gen funnel, which combines lead scoring and the sales funnel (also known as the purchase funnel or marketing funnel) to see where leads are in the buying journey. We help you to generate more marketing qualified leads (MQLs) with demand gen and use our lead management framework to prioritise those leads. We also support technology implementations to get the best returns.
Secondly, we accelerate sales velocity with sales enablement and conversion optimisation to underpin closed won at the bottom of the funnel.
Thirdly, we deploy or enhance account based marketing (ABM) or key account marketing, which focuses on high value accounts as a market of one.
Accelerate your sales process by increasing lead velocity and conversion with a Sales Funnel and Reverse Sales Funnel. We make sure that every lead is maximised and tracked.
Supercharge your high-value customers by increasing the effectiveness of sales and marketing with Account Based Marketing. Increase win rate and deal size for more wallet share.
Electrify your leads by increasing opportunity, quality and propensity to buy with Lead Scoring and Lead Nurturing. Get your marketing team on board with adding valuable leads.
Time to see what is hot in demand generation, yes? Okay, so you also get a nice quick link to where we pulled all the relevant news together to boost your lead gen. Just click to see it all.
Demand units are the new currency of B2B marketers. First it was about awareness, then about relevance. From relevance came personalisation and quality over quantity.
This is the question that both teams in B2B ask themselves regularly. Sales wonder why they don’t get enough support or the right support from
Creating a content strategy for inbound marketing campaigns requires 5 things: Audience Channels Content Timing Goals Read on to find out how to maximise your