Yesterday’s Club90 event saw a packed gathering of business leaders join an exciting online event. Following the theme of embracing challenge and marketing unlocked with Club90, guests heard stories and tips to improve business outcomes.
Read on to find out more about this amazing event and more about Club90.
Embracing challenge and a new normal
Attendees were treated to an opening spotlight talk from Kirsty James from Colony Networking. Kirsty focused on ‘Networking unlocked – a new networking normal’, as Club90 plans to go face-to-face from July 2021.
The star attraction and guest speaker was Alex Staniforth, author, explorer and inspirational speaker, with his interpretation of the theme. Alex spoke passionately about ‘Embracing challenge, unlocking potential’ with his own stories of ascending Mt. Everest and long-distance running.
Kirsty James was delighted with the turnout and she said, “I couldn’t be more delighted with this quarter’s Club90 event. It has been immensely rewarding for all – attendees and organisers alike. There are inspirational talks and then there are inspirational talks that involve wonderfully authentic and humble individuals like Alex Staniforth of Mind over Mountains. What a jewel in the crown of mental health and wellbeing awareness initiatives he is.”
Alex Staniforth offered his thoughts on the final online event before returning to face-to-face. He said, “It was brilliant to join the club-90 community and enjoy some networking with a difference! As we find ourselves still a mostly virtual environment more than 12 months on, a lot of us will be feeling the anxiety of life after lockdown and what the future holds. Adventure teaches us so much about dealing with this uncertainty and it was a pleasure to share some of my own experiences and strategies with the group, that we can apply both in the Himalayas and closer to home.”
Marketing unlocked
Think Beyond’s founder and co-host, Mercè Cozens, closed the session with a talk on marketing research, ‘Marketing unlocked – research and reposition’. Whether businesses are launching new products, entering new markets or planning ahead, research is at the centre of it.
Mercè said of the event, “Thank you to our amazing keynote speaker, Alex Staniforth, for his inspiring presentation. Also, thank you to my co-host, Kirsty James, for continuing to make Club90 events a possibility. We need to look back, reflect and learn before we can step forwards and embrace the future. Researching the market and the current, possibly amended, position of our customers and prospects needs to occur before we can reposition our offering and approach and if you overlay neuroscience applied into research, marketing, branding and customer experience… that is the latest ingredient to support your marketing success.”
Mercè added, “Marketing research is an often-overlooked area that is critical to business planning, launching new products and entering new markets. In the context of modern marketing, research enables you to unlock opportunities that would otherwise be hidden. Marketing research is the quintessence of marketing and it helps reposition your business for growth.”
More about Club90 events
Club90 operates on a simple premise. £90 for a 90-minute networking and learning session every 90 days. As the brainchild of Colony Networking and Think Beyond, Club90 started in Alderley Edge but covers the North West. Club90 attracts members from across the North West as a business club for learning and networking. Our next event is at Mottram Hall on 22nd July so book early to avoid disappointment.
Your marketing unlocked
Established in the middle of 2018, Think Beyond set out to change marketing for the better. We seek to add renewed credibility to marketing so that marketing is seen as a profit centre. First and foremost, we are a consultancy but we go beyond by also offering services that deliver on your plans. In summary, we have everything you need under one roof.
If you would like to know more about our services, please call 01565 632206.
Alternatively, simply send us a few details via our form or email us at sales@think-beyond.co.uk.
Finally, we are involved in other upcoming events and seminars or why not browse our full range of marketing services.