Assurance that your marketing plan works
Marketing audits give you assurance that your marketing plan is working by reviewing the activities and performance of your marketing efforts. We can go several steps beyond and look at marketing roles, alignment to your business plan, review your existing marketing agencies and recommend quick wins. We follow a structured approach so that you get professional recommendations and clear benefits to your business.
Measure your marketing return
The key to a successful marketing strategy is being able to measure your marketing return. From marketing return on investment (MROI) to customer lifetime value (CLV), we focus on data and numbers to show you what works and what doesn’t. Unlike a financial audit, you can use the clear recommendations to boost your sales and financial return.
Frequently asked questions
Read our frequently asked questions to find out more about how an audit in marketing benefits you.
A marketing audit checks how you are performing against your marketing plan and marketing strategy.
An external marketing audit looks at the macro-environment around the business and helps to ensure marketing activities adapt to changes.
There are many different angles on a marketing audit such as a strategy audit, function audit, systems audit, productivity audit and environment audit. We go beyond and combine elements of all of these in our marketing health check.
The key benefits of a marketing audit are that it validates performance, can increase your marketing return, ensures you adapt to changes in your environment and optimises the marketing process.
Why not see how well you are doing against plan and boost performance with a marketing health check?
The thought cloud…
Customer advocacy has been proven to increase marketing efficacy by 54%. As a result, brands who invest in customer advocacy marketing programmes see an average