Account Based Marketing
B2B Account Based Marketing
With 60% of businesses intending to increase spend on ABM, isn’t it time you reaped the benefits of ABM? 87% of marketers measuring ROI believe they achieve superior return on their marketing investment. Focus your efforts on key accounts and reap the benefits. We can help get your sales and marketing teams rowing in the same direction.
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I attended a marketing seminar given by Merce at the Business Network South Manchester. Great information delivered with passion and professionalism plus her enthusiasm is infectious! Thank you!
Account Based Marketing examples
Examples include inbound marketing to educate users, quality content and personalised e-mail messages, social media engagement of key accounts and affiliate offers from partners your customer is interested in and more. The sales process becomes focused on more personal, regular conversations with customers rather than prospects who may never buy. Let us help you implement an ABM strategy.
Frequently asked questions
Read our frequently asked questions to demystify account based marketing for business.
The definition of ABM is a sales strategy that channels marketing resources towards specific target accounts. The focus is on quality rather than quantity.
The objective is to increase the return from a smaller number of key accounts by treating each account as a market of one.
The benefits include a high ROI, increased deal size, more cross sell and upsell, greater sales and marketing alignment and personalised messaging.
ABM automation involves integration of CRM (customer relationship management) software to share data, track account interactions and send personalised messaging to customers.
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