Marketing Skills

Wherever you are in your career, the most important investment you will make is in your own development. Refresh your marketing skills.

Basic marketing principles

Basic proficiency may be a given for those in marketing careers but we all need a refresher from time to time. Soft skills, marketing principles and digital marketing courses all help boost your chances of success and your marketing career. We offer a range of courses for all levels of marketing ability to support your professional development. Invest in the competencies you need to succeed with our bespoke courses designed for all levels of marketer.

Some examples of courses include personal brand, content planning, budgeting, measuring marketing contribution and DEI in marketing.

In summary, learn from a qualified marketer with experience up to board level so you have the skills to succeed.

They clearly love what they do and do it with great energy and commitment. They explain things really clearly and show you how the vision you’ve only imagined can be created, step by step.

Lois N

How to improve your marketing skills knowledge

You can improve your aptitude in a number of ways. There are lots of online courses, postgraduate, professional marketing qualifications and books on various subjects. Marketing is a broad career but we help enhance marketing talent with some basic courses and we offer bespoke training for teams and individuals.

Just ask us to see how we support your learning such as understanding financial information and how to adapt to life with zero-based budgeting.

Ultimately, marketing is a complex and ever-changing field so why not take a little time out to boost your knowledge?

Frequently Asked Questions (FAQ)

Marketing skills include communication, digital skills, creativity, public speaking and even critical thinking. These complement the traditional principles and techniques such as how to write a marketing plan or brand positioning.

The importance of marketing skills revolves around the fact that much of modern marketing is to generate new leads. The career involves much communication with prospects, customers and internal stakeholders. Online marketing and technology increase the complexity of marketing roles.

With the ever-changing and evolving landscape in marketing, it pays to keep yourself up to date. We offer flexible courses either virtual or face to face at our offices or on-site of lengths to suit you. Courses are focused on individuals or a team.

You can improve your marketing skills by developing the fundamental marketing concepts such as the 7 P’s, competitive strategy, marketing plans, market research, segmentation and targeting.

The skills you need to work in marketing depend on your role. A web developer has different talents to a graphic designer or head of marketing. B2C may have different requirements to B2B roles. Corporate, public sector and agency roles will also vary enormously. Some common requirements are good communication, digital awareness, creativity and critical thinking. We have found that analytical, project management and strategic planning knowledge is in high demand.

We offer marketing training direct because we also offer training courses through several university business schools. Most of our training is bespoke and tailored to your needs when you buy direct from us.

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