Helping develop business futures with Liverpool Business School
Yesterday, Think Beyond delivered a talk to support training at Liverpool Business School, Liverpool John Moores University (LJMU). Chartered Marketer, Mercè Cozens, addressed postgraduate students completing a MSc in Entrepreneurship to support Dr Valdivielso Del Real.
Mercè’s presentation focused on business to business marketing from the differences between B2C and B2B to generating leads and turning them into customers. Also, the Chartered Marketer outlined key aspects of relationship marketing and how to evaluate the effectiveness of this approach.
Think Beyond have provided marketing training since the end of 2018 to businesses, education providers and professional bodies.
Keynote speech strikes right notes with University learners
Firstly, Dr Rocío Valdivielso Del Real thanked Mercè for her time and insights. “Liverpool Business School and I would like to extend our thanks to Mercè at Think Beyond,” she commented.
“The Masters in Entrepreneurship Business to Business blends entrepreneurial theories with business best practices in order to equip students with the knowledge and skills required to conduct B2B transactions.”
“Mercè’s speech keenly touched upon how to turn theory into practice and provided concentrated real-world examples of B2B marketing and its effectiveness.”
“It was my honour to present at Liverpool Business School, LJMU” replied Mercè. “As an individual, I am passionate about developing talent in others. My motivation comes from helping others grow and building partnerships.”
About Liverpool Business School, LJMU and Think Beyond
The Liverpool Business School at Liverpool John Moores University provides teaching and learning opportunities. LJMU is backed by research and scholarship to nurture talent in sectors such as marketing, accounting, human resources, events and tourism management, public relations and business.
Liverpool Business School at LJMU is a member of the Chartered Association of Business Schools and AACSB International (The Association to Advance Collegiate Schools of Business). They are committed to advancing business education on a local, national and international level. Specialist areas of research include leadership, education and development, project management and small business and entrepreneurship.
Think Beyond is a marketing consultancy agency founded on a philosophy of marketing change. From our Cheshire base, we help businesses to evaluate where they are, create a plan for where they want to be and manage strategies to get them there. Furthermore, Think Beyond’s full range of marketing consulting services include bespoke marketing training.
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