Search Engine Optimisation practices
If your business operates online, chances are you’ve heard of Search Engine Optimisation or SEO for short. Chances are also that you view SEO with a degree of mystery. For many managers, traditional marketers and even website developers alike, search engine optimisation practices can be confusing at best and a dark art at worst.
Here, we set the record straight. We’re going right back to basics and answering the common questions surrounding search engine optimisation.
Search Engine Optimisation FAQs
Let’s tackle the top 5 SEO questions:
1. What is search engine optimisation?
Search engine optimisation can be defined as the process of increasing website traffic from unpaid, organic search engine rankings. As a form of digital marketing, SEO should focus upon driving both quality visits as well as improving the quantity of visits.
Search engine optimisation best practices can change quickly, meaning that in-house teams or even SEO agencies can be caught off-guard by core updates and see dips in traffic volumes. As Chartered Marketers, the team at Think Beyond undertake continual professional development to provide always up-to-date techniques. See if your SEO stacks up by calling 01625 682110.
2. How does it work?
Search engines such as Google or Bing use crawlers to “read” online content and information. It is this crawled data that becomes indexed and fed through an algorithm to determine whether or not your website is visible for a particular search query. The methodology is the same for traditional typed searches as well as voice search.
3. Is search engine optimisation content writing?
It can be tempting to label SEO content writing. But to do so, would ignore that the whole is greater than the sum of its parts.
Yes, great keyword rich content is needed but this should be done in conjunction with other technical elements. Offsite optimisation similarly contributes to the signals the search engines receive in order to return your website in the organic results.
4. SEO Vs PPC: what’s the difference?
Whilst SEO and PPC (Pay Per Click) both belong to Search Engine Marketing (SEM), there is an important difference. Pay Per Click traffic is paid traffic. Companies are charged on a click, impression or conversion basis through platforms such as Google Ads or Microsoft Advertising.
PPC can deliver instant results whereas search engine optimisation is a longer term investment. If PPC is a sprint, then SEO is a marathon.
Many businesses choose to use both Pay Per Click advertising and search engine optimisation practices as part of their digital marketing strategy.
5. Why is search engine optimisation important to a business?
If you want your business to be visible for relevant search queries then SEO matters. This is true whether you provide products or services and whether you operate locally, nationally or internationally.
Get your search engine optimisation strategy right and your search rankings could be maintained for months or even years.
Improve your search engine optimisation practices with Think Beyond
Good search engine optimisation starts with a clear focus and strategy. Remember that 97% of search engine users search online to find a local business.
As an experienced marketing consultancy agency, Think Beyond has the tools to support your online growth. From identifying the keywords and phrases that matter to you, to implementing technical fixes and providing ongoing SEO management. In summary, our dedicated consultants will help you climb the organic listings.
Get in touch for support
To discuss your digital marketing strategy and how SEO benefits you in the long-term, call the Think Beyond team today.
Alternatively, to request more information about our marketing support services, complete our friendly contact form.
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